Paid social advice for independent schools. Where to start and what to optimise for!

Your website is often the first point of contact for prospective families, and a well-designed and optimised website can be a powerful tool for attracting and converting families. Here are 5 ways to optimise your school’s website for free!

Struggling to create a community of parents using your social media platforms? This post dives into the first three steps you can take to engage with existing parents and entice prospective parents using social media.

Here are 5 quick and powerful uses for ChatGPT to help boost creativity and get more done in your day using AI technology.

Here are some useful insights into the ever-growing platform that is TikTok and how it might be relevant to your schools marketing efforts moving forward.

Creating a marketing strategy or even knowing where to start can be complicated! The first of this two-part blog post touches on identifying your audience, understanding your USPs, and building an online presence!

In this post you’ll see a clear comparison between two popular marketing models: RACE and AIDA, to understand how they’re useful and what areas they fall down in. Have a read!

In this post, you’ll learn the foundations of creating a tone of voice (TOV) for your school, why a TOV is important and how to establish it across your school’s messaging.