5 ways to instantly optimise your school's website

Your website is often the first point of contact for prospective families, and a well-designed and optimised website can be a powerful tool for attracting and converting families 🙌

But where do you start? If it's not in the budget to build a new website this year, here are a few tips for improving your current site ⬇

🗺 Make your website easy to navigate: A clean and straightforward layout allows visitors to quickly find the information they are looking for. You only have seconds to capture the attention of your visitors before they give up and leave!

📲 Optimise for mobile: More and more families are visiting your website from their mobiles, particularly if they're coming from social media! Ensure your website is optimised for mobile, or use bespoke landing pages for your campaigns (this is how we optimise conversions for our clients!)

📣 Highlight what sets your school apart: This is not the time to be humble—they're on your website because they're interested. Have your USPs, testimonials, and videos readily available (because as we know, they won't go searching for them!)

✍ Use clear and compelling language: Everyone scans when they read, so keep it clear and concise—less is more!

👋 Make the next step easy: Include multiple clear calls to action, encouraging families to attend an open day, request a prospectus, or schedule a private tour!