Should your school start using the fastest-growing platform around?

School marketers often tell us they’re avoiding TikTok, but with over 1 billion monthly users and off-the-chart engagement, TikTok has huge potential for your team in 2023! 🥳

In 2021, TikTok was the most downloaded app, and in the last quarter of 2022, it had over 1 billion monthly users. For Gen Z and Millennials, TikTok is the new search engine; it’s where trends are born and products are sold, and if done right, it is a dream for marketers. 🙌

The good news is: it’s ageing up! As of 2022, 21.7% of users are aged 30-39, and 20.3% of users are aged 40-49. Our advice? Don’t dismiss it as an app for teens—a huge portion of your target audience is there, and the average TikTok user opens the app 19 times per day! 

During the past two years, TikTok has launched tools, like ads and business profiles, aimed specifically at businesses. Its call-to-action feature in in-feed ads allows marketers and advertisers to direct traffic to a landing page, a different account, or an app download 👌

However, its ROI is still lower than Instagram and Facebook (as the ad platform is still maturing). So, continue with your Facebook and Instagram ads but test TikTok - try organic posts, hand it to trusted sixth formers to manage, or, for ads, book a call with us!