Snug Sofa
Snug was first to market in the UK with the sofa-in-a-box concept, offering high levels of comfort from a deconstructed sofa with fast and free delivery, and easily assembled in minutes
Over 13,000
Contributed Sofa Sales
Over £13,900,000
Purchase Revenue Generated
Brief
To help to launch the first Sofa in-a-Box brand to market in the UK and support the growing Snug team to assert themselves in the competitive sofa/home furniture market.
Goal
The aim of our campaign was to help Snug tp understand their market from an advertising perspective, bring the new concept to consumers, and generate consistent growth in sales.
Solution
Over a two-year period, we created, designed, and delivered a paid social strategy that helped grow to a level of national recognition. Developing a consistent and scalable system to turn individuals in to loyal customers.
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