Westminster Under School
Independent preparatory school for boys aged 7 to 13, attached to Westminster School in London.
17,608
Website visits to significantly boost traffic
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250,415
Total people reached across one campaign
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About the project.
Brief
To boost brand awareness across London and in local communities to highlight the exciting news that Westminster would be extending its offering to Pre-Prep, becoming a co-education school and expanding its estate.
Goal
The primary objective was to run a successful traffic campaign that would help share crucial news about the historic changes coming to the school.
Solution
A set of comprehensive traffic campaigns was created that covered the news of the pre-prep expansion, the historic move to co-ed, the academic history of Westminster, the upcoming growth of their estate in London, their boarding offering and more. The campaigns were created to match the esteem of the school and deliver a message consistent with their publications on other platforms.
Example creatives.
1.92%
Average click through rate across all ads
£0.18
Average cost per link click across all ads
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