Lady Barn House School
Independent school for boys and girls aged 3 to 11 in Cheadle, Cheshire.
39
Leads generated - record open day sign-ups
“
We couldn't be happier with the outstanding service provided by 15th Media!
40.9%
Strongest conversion campaign to date
“
Their expertise and creativity have significantly boosted the quality of our admissions enquiries.
About the project.
Brief
To increase attendance at their open day events and track the source of attendees through targeted advertising. The focus was on using conversion campaigns to accurately attribute the number of leads and attendees to specific ads.
Goal
The primary objective was to run a successful conversion campaign that would engage potential leads and encourage them to sign up for the school's open day events. Additionally, tracking the effectiveness of the ads in generating actual attendees was crucial.
Solution
A conversion campaign was launched, targeting prospective families with an interest in independent education. The ads were designed to capture attention and drive sign-ups for the open day events. To ensure accurate tracking, conversion metrics were implemented to monitor the number of leads generated by the campaign.
Example creatives.
£24.17
Cost per lead across open event campaigns
£0.23
Av. cost per click across open event campaigns
“We couldn't be happier with the outstanding service provided by 15th Media! As the Marketing Manager at Lady Barn House School, I've had the pleasure of working with their team to enhance our digital presence. Their expertise and creativity have significantly boosted the quality of our admissions enquires. They truly understand the education sector and have tailored their strategies to meet our specific needs. Highly recommend 15th Media for any school or business looking to elevate their digital marketing efforts!”
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